Head of Paid Advertising - Digital Agency (Ireland - Remote)

As the Head of Paid Advertising, you will play a pivotal role in orchestrating and optimizing all paid advertising endeavours across various digital platforms. Youll lead a team of professionals and freelancers, steering them toward achieving and exceeding our clients objectives. This role demands a profound grasp of paid advertising tactics, exceptional team management abilities, and an unwavering commitment to delivering exceptional results.

Tasks

Team Leadership:
Lead, mentor, and motivate a team comprising PPC specialists, social media advertising experts, and freelancers, fostering a collaborative and high-performing environment.

Strategy Development:
Devise and implement comprehensive paid advertising strategies for clients, encompassing meticulous keyword research, compelling ad copy creation, astute bid management, and precise audience targeting.

Campaign Management:
Supervise the creation, fine-tuning, and oversight of paid advertising campaigns on Google Ads, Bing, and social media platforms, ensuring alignment with and surpassing client KPIs.

Budget Management:
Effectively manage and allocate budgets to optimize ROI and fulfill client objectives, maintaining a keen eye on financial efficiency and resource utilization.

Performance Analysis:
Regularly scrutinize campaign performance metrics, discern areas for enhancement, and furnish clients with insightful, data-driven recommendations to bolster their digital presence.

Client Communication:
Act as the primary liaison for clients, furnishing them with regular updates, comprehensive reports, and insightful performance reviews, thereby fortifying client relationships and fostering trust.

Team Development:
Continually coach and empower team members, equipping them with the latest industry insights and techniques to perpetually enhance their skill sets and performance.

Quality Assurance:
Ensure strict adherence to industry best practices, compliance standards, and quality benchmarks across all campaigns to uphold the agencys reputation for excellence.

Vendor Relationships:
Forge and nurture strategic partnerships with key vendors such as Google, Meta, and other industry leaders, leveraging these alliances to optimize outcomes for clients and the agency alike.

Integrated Strategies:
Collaborate synergistically with the Head of SEO and Head of PR to craft cohesive digital marketing strategies that seamlessly integrate paid advertising with organic search and public relations initiatives.

Shared Insights:
Facilitate knowledge sharing and collaboration across departments by disseminating performance data and insights, fostering a unified approach to data-driven decision-making.

Unified Client Messaging:
Ensure consistency and coherence in messaging and branding across all marketing channels to deliver a seamless and compelling client experience.

Thought Leadership:
Stay abreast of industry trends, algorithmic shifts, and emerging technologies in paid advertising, disseminating this knowledge within the team and industry circles to cement the agencys reputation as a thought leader.

Industry Contributions:
Contribute to the agencys thought leadership by authoring articles, whitepapers, and blog posts on pertinent industry topics, showcasing our expertise and fostering engagement within the digital marketing community.

Internal Training:
Conduct regular training sessions and workshops to educate team members on cutting-edge practices and methodologies, empowering them to deliver exceptional results for clients.

Speaking Engagements:
Represent the agency at industry conferences, webinars, and seminars, sharing insights and best practices to enrich the collective knowledge pool and elevate our industry standing.

Innovation:
Drive innovation within the agency by exploring novel advertising channels, pioneering technologies, and avant-garde strategies that can confer a competitive edge and drive superior outcomes for clients.

Requirements

• Proven experience in paid advertising management, with a focus on Google Ads, Bing, and social media advertising.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in digital advertising platforms and tools, such as Google Ads, Bing Ads, Facebook Ads Manager, and GA4, Tag Manager.
• Leadership and team management skills.
• Outstanding communication and client relationship management skills.

Benefits

• Fully remote position (within Ireland)
• 25 days holidays per year
• Life Insurance
• Income Protection
• Opportunity to be a key driver of a Google Premier Partenr Agency